Made from Purple Sea Urchin Shells
While purple sea urchins are native to California, they have contributed to massive kelp forest decline. Over 95% of California’s coastal kelp are gone due to strongylocentrotus purpuratus, purple sea urchins. The loss of kelp has generated a domino effect, causing a series of negative downstream impacts across land and sea. Kelp are the forests of the sea and with them gone, fish and wildlife are also diminishing. Kelp forests also play an important role in climate change - sequestering over 20 times more CO2 than land-based forests over the same area. Collapse of the kelp ecosystem have had devastating economic and social impacts on coastal communities.
ReGenerating Kelp Forest Biodiversity
Primitives Biodesign has been working with ocean conservation non-profits and regional communities in California to restore kelp forests by creating a product that can drive purple urchin removal and large scale kelp reforestation. Primitives has created the world’s first fine marble stone made from sea urchins. For every 50 units, 1.1 acres of purple sea urchins are cleared to make way for kelp forests to rebound. Kelp are amongst the fastest growing crops in the world. So when you remove their overgrazing purple urchin predators, kelp can rapidly reforest. Kelp reforestation then provides a rich food source and habitat for coastal marine life - creating a thriving and biodiverse ecosystem.
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Under normal conditions, sea urchins commonly shelter in rocky crevices and feed on drift kelp that settles on the seafloor. With heat waves and loss of key predators, purple urchin populations have surged—by as much as 10,000% in some areas. Due to this, over 90% of Northern California’s kelp forests have disappeared in the last decade, leading to biodiversity loss and economic strain across coastal communities.
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Sea urchins are native to California, but can also be invasive to other regions.
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The sunflower star and sea otters are major predators of purple sea urchins. However, beginning in 2014, a “perfect storm” that included heat waves, wasting disease, and loss of predators led to significant increase of purple sea urchin populations.